Revealed: The tricks shops use to make you spend more and how to beat themIf they’re clever, you won’t even notice it’s happening. Esther Shaw takes you through the alarming array of tricks shops use to make you more likely to part with your cash07:04, 15 MAY 2018Updated09:42, 15 MAY 2018″Wait! It’s a trap!“ Get Deals updates directly to your inbox+ SubscribeThank you for subscribing!You might be familiar with the supermarket bread trick, where stores pump warm bakery smells into the store to make us feel hungry and fill our trolleys, but what you might not realise is that a whole host of mind games are being played on us every time we go shopping.If, for example, you’ve found yourself singing along to the music that’s playing as you walk down the aisles, or gone back for a second free cheese sample, the chances are, you were drawn into it spending more than you planned.Equally, while high street stores have long used all sorts of tactics to try and persuade you to part with your cash, online retailers are now doing the same.“Both high street shops and online retailers have refined the art of parting customers from their cash in countless shocking and surprising ways,“ said James Walker from consumer rights website, Resolver.“The best way you can beat these tactics is by taking a healthy dose of scepticism with you when you shop and by planning in advance what you need.“Georgie Frost, consumer advocate, GoCompare, added: „Wherever you shop online or in store there are ‚tricks of the trades‘ designed to get you to part with your cash.“The good news is, once you know about them, you can spot them and avoid spending more than you meant to.“Here we take a closer look at the things to watch out for when shopping online.The psychology of social proofRetailers will play on the fact that (somewhat irrationally), we are hugely open to the opinion of other people even if we’ve never met them or have czjordanshoes.com no proof that they actually exist.Well placed reviews retailers will rely on strategically placed reviews and testimonials around a website to convince to you make a purchase.A few negative reviews retailers may also use a smattering of „less positive“ reviews to actually increase trust 4.7 stars just feels more authentic than 5. This is especially the case if they have responded to the reviews, as they will play on the fact that consumers like a retailer which cares about its customer and tries to resolve complaints.Endorsements from friends retailers will play on the fact we are easily influenced by our peers by showing you if your friends have bought a particular product.
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