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Travel Michigan, housed within the Michigan Economic | Churrascaria - Das brasilianische Catering

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The $34 million Pure Michigan program has been a target of critics. LANSING — The state’s tourism arm is looking to hire a company to study the effectiveness of the Pure Michigan ad campaign.The Michigan Strategic Fund on Tuesday approved a request from Travel Michigan to seek proposals to study the return on investment from the Pure Michigan campaign, as well as the economic effects it drives, from jobs to sales.Travel Michigan pbvw , housed within the Michigan Economic Development Corp., previously has had a contract with Toronto-based research firm The Longwoods Group Inc. dba Longwoods International.Its most recent contract with Longwoods ran Dec. 1, 2015 through Nov. 30, 2016, and was worth $229,000, said Michelle Grinnell, a spokeswoman for Travel Michigan. That includes the return-on-investment analysis, as well as a competitive analysis worth $15,000 and an economic impact review worth $65,000 and subcontracted to Wayne, Pa.-based Tourism Economics Inc., Grinnell said.That one-year contract is being rebid as a three-year contract with two, one-year extension options, she said. It will be bid regularly as it expires.The MEDC said it has had an analysis of the Pure Michigan campaign done since 2006 and last year added the competitor and economic impact analyses, which saved $21,000 and cut down on time spent on the work because two contracts were combined.The state plans to issue a request for proposals this week, with responses due Aug. 16.The three-year contract is expected to be worth $165,000 per year for three years, ending in the 2020 fiscal year, according to the MEDC, or $495 high quality hermes replica ,000 over its duration.The $34 million Pure Michigan program has been a target of critics, including the Midland-based Mackinac Center for Public Policy, which has questioned the methodology Longwoods uses to calculate the campaign’s estimated return on investment. The company does not make its methodology public.

How much is Pure Michigan campaign worth? State bids out contract to study effectiveness

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